Ot HaItzuv Book
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Playful Serving Set
Each object in the 4-piece set is bi-functional and can be used either upright or upside down, thereby multiplying the serving options and creating a playful scenario.
The design was published in the book "Design With Meaning, Ot Ha-Itzuv 2".
Credits: This project was designed in collaboration with Joni Friedman.


 
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"Notableware" - Ceramic Serving Set
"Notableware" was designed to serve, where guests are eating and drinking in the absence of tables and chairs. This unique situation gave the inspiration for the new look and innovative ergonomic perception.
The design was awarded the 2000 "Manufacturers Association of Israel's" prize.

 
Mixer Light Fixture

Cooking Whisk - Pendant Lamp
Bought at the Flee Market, Jaffa. Home made.

 

Chair
Creating the illusion of a suspended seat.

 
drainage
doot hinge
bottle opener
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T shirts
In order to obtain beautiful objects, one does not have to pay much money,
just to pay attention. These common objects were isolated from their natural surroundings and are proudly presented on your T shirt.
Award winner, Ashdod Museum of Art, 2006.
Credits: This project was designed in collaboration with Joni Friedman.

 
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"Outbox 2010” Competition

We recently got awarded in a competition for new graphic designs for a conventional tin containers as a part of the “Outbox 2010” project. 10 designs were selected out of more than 200 proposals and were manufactured in 20,000 copies total. They are currently being sold in select stores in Israel and abroad. The theme of the competition was “80 years of the Jewish Agency activity”. Our take on this somewhat “heavy” subject was to present our families’ personal stories through relevant events that interface with recent Jewish and Israeli history, accompanied by humoristic illustrations and images.
Credits: This project was designed in collaboration with Joni Friedman.
Links: Outbox

 

"Outbox 2010" Promo Clip
The celebrations around the winning designs in the "outbox 2010" project required a movie clip that was presented on "Ha'aretz" newspaper's website. Clip animation by Inbal Leitner. Keep your loud speakers on.
Credits: This project was designed in collaboration with Joni Friedman.